Dog's chew on them, children write on walls with them and adults horde them. You've used them at local restaurants, doctor's office's and even other car dealerships. They are Scott Honda pens and they are all over the Delaware Valley, but once a year when we run a little low on our own supply we need to have Pen Amnesty Day.
"Basically it means I submitted our pen order too late and we're about to run out," admits Marketing Manager, Douglas P. Scott. "But I know employees collect these pens, either by accident or on purpose and this special day was created to allow those folks to bring them back without apology."
Within 10 minutes of the company-wide voice mail announcing Pen Amnesty Day, 473 pens had already been handed back in with a smile.
"Here you go Doug," said Internet Sales Consultant, Kim Meissner, with a sheepish grin as she handed over a rainbow collection of pen colors in two large rubber band wads. "These are my favorites, but I didn't even realize I had so many."
It appears to be the endless color combinations and the Bic quality that makes these pens such a fan favorite. Whenever the boxes of the new pens arrive employees can't wait to see what colors will be inside.
Some wives have been known to be hand Ziploc baggies to their husbands, filled to brim with our pens saying things like "Get these darn pens out of my house."
"I am part of the problem," Doug admits. "I give them away to anyone I meet. I leave them at restaurants, at Home Depot, at the movie theater, literally any time I sign a check or see a stash of pens, I leave one of ours. I see it as guerrilla marketing. Getting Scott Honda's name anywhere I can."
One employee is even getting a custom color combination done for his wedding at his wife's request, that's how popular they've become.
"I have pondered creating a Sconda Pen of the Month Club," Doug revealed to Sconda Blog. "I have even thought about letting people win the ability to pick the colors."
Stay tuned to hear more about the potential for the Sconda Pen of the Month Club.
